Campaigns, Programs, and Projects
National Giving Campaign
Produced and executed an integrated national communication campaign by partnering with internal and external stakeholders to create interactive digital, live and print content. By focusing on targeted placements and influencer engagement we saw an in increase of digital engagement, brand awareness and giving.
The campaign kicked off with an easy and engaging ask to #CarveAHeart to show your support and post a picture to social media. Heart carving designs, how-to videos and pumpkin based recipes from influencers were created and posted to social media to round out the ask.
Bringing live animals to the sets of morning shows across Canada got the attention of viewers, producers and hosts alike. Other traditional media interactions included gift guides, listicles and impact stories.
The simple action of creating a heart with your hands was the image that tied all of visual media together. From those in the field to our 10 Days of Giving influencer piece this simple gesture tied in with our campaign hashtag #LoveCanGive
Workplace Experience Program
The Workplace Experience program connected some of our most marginalized citizens with opportunities to gain meaningful work experience. By partnering with community, government and educational institutions I grew the program tenfold connecting highly qualified and specialized individuals from diverse backgrounds to team around the organization where both parties benefitted and grew.
By leveraging brand, leading partnership outreach, relationship management and client discovery, and acting as an advocate for the students, not only did the program provide $100,000 of year-over-year cost savings, but it diversified the population of the organization, improved culture and acted as a stepping stone to gainful employment for those facing numerous barriers.
By conducting intensive internal client discovery meetings and purposeful partnership outreach with government and community programs, I was able to connect the needs of staff with specialized and skilled individuals facing employment barriers due to a gap in their resume (because of illness or injury) or lack of Canadian experience.
Leading, mentoring and advocating for the students involved in the program became a core aspect of the program. In addition to recruitment and placement, mentorship around job seeking and consultation about their sense of inclusion within the work place became a high priority in these relationships.
Envisioning, developing and executing this program required an entrepreneurial spirit within an establish organizational framework. Using strategic persuasion, extensive analytical analysis, storytelling and exceptional program management allowed the program to reach a new market and provide a solution to internal and community issues.
Sponsorship Transfer Project
This project required exceptional leadership as eight departments and two external vendors had to work in tandem and cross functionally to ensure the successful transfer of over 20,000 child sponsorships, affecting over 12,000 donors. Focusing on core project management principles the cross-functional team created a single unified internal processing system, simplified the complicated communication plan and streamlined the digital experience. These improvements led to staff being better able to connect, engage and inform donors of the upcoming change, reducing confusion and concern and empowering donors with choice for their giving options resulting in with year over year improved retention rates and cost savings.
Rooted in supporter research and analysis this one piece mailer replaced a complicated multi-piece communication process. It was developed to highlight impact, affirm the relationship, and provide account update information. Donors were able focus on the aspects that were important to them, and quickly review areas of less significance.
The interactive digital component leveraged the online account donors already had, emphasized the personal connection for their giving and empowered them to have a choice in how they continued their support. Additionally it increased the utilization of the online platform the organization was promoting for account engagement..
A series of connected webpages provided another medium for donors to learn more about the impact they had and the update to their accounts. Websites included updated videos from the community they supported, blog posts, FAQs and impact data highlighting both high-level and personalized information on the impact of the donations and personal connections the donors had made.
Tax Receipts
Successfully implemented the digital transformation and bilingualism of yearly tax receipts for 400,000 donors. This project required impeccable time, scope and budget management to ensure legal deadlines were met, donor expectations were exceeded and the goal of reducing the six figure cost was achieved, within budget.
Making all tax receipts bilingual provided a more inclusive experience for donors.
Making the default receipting option digital led to a significant cost savings and increased engagement with the online account feature that hosts a variety of organizational and account information and interaction options.
Jenn Miller
Mississauga, ON
millerjennd@gmail.com
(647)-534-5113
Jenn Miller 